How to Create Interactive Training & Development Video Ads


Becoming a teacher or a trainer is easier nowadays thanks to the emergence of video editing tools. You can create amazing interactive training and development video ads to get more inspiration for your next class. Of course, this isn’t as easy as it sounds even if you use some of the best video makers available.

Creating a good interactive training and development video ad is easy because you can use a video maker to do so. However, there’s only so much you can do with a video maker. You’re still going to have to do your best to create something that’s both memorable and helpful for your trainees as well and this is where we come in.

If you continue reading, you’ll find a wide selection of tips and tricks that will help you create the best training and development video ad you can find on the internet. These are tips shared by experts in the field so it’s best that you take these simple tips to heart as they can make or break your next training ad.

Select A Topic You Know And Love

You can’t create a good training and development ad if the topic you choose isn’t something you’re familiar with. It needs to be something that you know like the back of your hand. Therefore, it is very important to choose the right topic for your audience. Don’t think about how many it will reach, think about how useful the video ad will be for them.

And to choose the right topic, you first need to know who your target audience is. You need to fully understand your audience and their needs. Take the time to do a survey to identify the topics they are most interested in or need the most help with. Adjust your research method to the location and size of your audience. 

 If your job is to educate your customers,  you may conduct an interview with them. Voting can be an ideal way to gather information if you are creating a document for more than readers. 

Pick A Specific Video Format

Once you have a topic, the next step is to pick a video format.  Using a video maker, pick a style of video that can help you out. Consider the available resources, schedules, and stakeholder expectations when you start making a video. Keep in mind that different types of training videos require different time and effort. 

Of course, you also need to understand that different formats are also suitable for certain types of topics and a target audience. Therefore, it is knowing the the strengths and weaknesses of each is very important. Here are some of the most common types of videos you can do with a video maker. 

  • Screencast 

Screencasts are recordings of  computer screens. If you’re training people with new software or new computer systems, this will probably be at least  part of the video. Screencast videos can either be very conversational or very friendly as well.

  • Micro Video 

Microvideo is a very short video (5-15 seconds) showing a single process or idea. Micro Videos have no narration and may instead rely on on-screen footage or text. This is suitable if you need to teach a series of simple processes that don’t take enough time to justify the creation of a long training video. 

  • Moderator video 

When it comes to live training, it’s a must that you consider doing a moderator video instead. You can then edit the recording. Once you’ve done so, you can use it as part of the tutorial. If you are training your employees about the process, a product demo is certainly more applicable. Many YouTube DIY videos  use this format as it’s easy and very direct to the point.

  • Role-playing 

 Role-playing videos recreate scenarios that help viewers imagine and better understand how they perform certain interactions. Suitable for educating viewers on how they can handle various aspects of the business, as well as various types of scenario.  A little acting is required but that’s part of the fun. Giving your trainees a taste of the actual action is one way to get them to train.

  • Animation 

Animation videos use digitally generated text and graphics to convey a message. It requires technical and artistic know-how to create, but it’s great for getting viewers. 

  • Interactive Video 

 Interactive video is a new format. You can think of these as “Choose Your Own Adventure Series” videos. Viewers are asked to react to the situation and  see how things evolve based on their choices. They can be a great way to attract your audience.  If you want people to know how different decisions affect you, you can try this.

Shooting And Editing

Once your plan is laid out, creating the video is very easy. Take your shots, follow your script, and you’ll have the final output in no time. Believe it or not, you can do all of these in a single day. It can be tiring but with the use of a good video maker, you’ll see that it’s actually very easy to start editing videos.

One way to make the job easier of course is to use a video maker and it’s templates. Templates basically give you a format to follow. Depending on the video maker you are using, all you need to do is to drag the clips, make a few clicks, and your video will be good to go. It’s very amazing what these solutions can actually do.

Final Words

It’s probably going to take a few tries before you can create a truly amazing final output. However, with the effort you’re giving, everything will feel like a breeze as long as you make it fun.

Thanks to the wonders of video makers, you can create videos for training and development very easily. The resources are readily available for you already and all you need to do is to be wise and smart about how you can go about the final output. With enough practice, you’ll be a pro in a short matter of time.


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